Privacy Policy

Effective Date: September 2026

Benjamin Franklin Academy (“BFA,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide through our website.

This Privacy Policy explains what information we may collect, how we use it, how it may be shared, and the choices available to you when you visit our website or interact with us online.

Information We Collect

We may collect information that you voluntarily provide to us through website forms, registration forms, inquiries, or other online interactions.

This information may include:

  • Parent or guardian name

  • Student name

  • Student age or grade level

  • Email address

  • Phone number

  • Mailing address

  • Information related to private tours, open houses, or other school events

  • Application or enrollment-related information

  • Information submitted through free-text fields or messages

  • Other information you choose to provide

Our public-facing website is intended primarily for parents, guardians, and other adults seeking information about Benjamin Franklin Academy.

Enrollment and Application Information

Benjamin Franklin Academy may direct prospective families to third-party services to complete enrollment or application forms.

At this time, certain enrollment-related information may be submitted through Alma Start, a third-party enrollment platform.

Information you provide directly to a third-party website or service is also subject to that third party’s privacy practices and terms. We encourage you to review the privacy policies of any third-party services before submitting personal information.

Information Collected Automatically

When you visit our website, certain information may be collected automatically through cookies, tracking technologies, analytics tools, and similar technologies.

This information may include:

  • IP address

  • Browser type

  • Device type

  • Operating system

  • Pages viewed

  • Time spent on the website

  • Referring website or source

  • General geographic location

  • Interactions with website forms, buttons, and links

  • Advertising or campaign attribution information

We may use this information to better understand how visitors use our website, improve website performance, measure marketing effectiveness, and improve our communications and outreach.

Analytics and Advertising Technologies

Benjamin Franklin Academy may use third-party analytics, advertising, and website optimization technologies, including:

  • Google Analytics

  • Google Tag Manager

  • Google Ads conversion tracking

  • Meta Pixel

  • Microsoft Clarity or similar website behavior and analytics tools

These technologies may use cookies, pixels, tags, scripts, or similar technologies to collect information about how visitors interact with our website.

This information may be used to:

  • Measure website traffic and engagement

  • Understand how visitors find our website

  • Improve website design and usability

  • Measure the effectiveness of advertising campaigns

  • Understand whether users complete actions such as submitting an inquiry or scheduling a tour

  • Deliver or measure advertising on third-party platforms

Third-party providers may collect and process information according to their own privacy policies.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to support website functionality, analytics, advertising, and performance measurement.

Cookies are small data files stored on your device when you visit a website.

We may use:

  • Essential cookies, which support basic website functionality

  • Analytics cookies, which help us understand website usage

  • Advertising cookies, which help measure and improve digital advertising campaigns

  • Performance cookies, which help us evaluate website functionality and user experience

We do not currently provide a dedicated cookie consent banner.

Depending on your browser settings, you may be able to block, delete, or limit cookies. Please note that disabling cookies may affect certain website features.

How We Use Personal Information

We may use the information we collect to:

  • Respond to questions and inquiries

  • Schedule private tours or meetings

  • Register families for open houses or other events

  • Communicate with prospective and current families

  • Support enrollment and admissions processes

  • Provide information about Benjamin Franklin Academy

  • Operate and improve our website

  • Analyze website traffic and user behavior

  • Measure the performance of advertising and marketing campaigns

  • Prevent fraud, abuse, or misuse of our website

  • Comply with applicable laws and legal obligations

We may also use contact information in the future to send informational or promotional emails, newsletters, or text messages where appropriate and permitted by law.

If we introduce email or SMS marketing, recipients will be provided with applicable opt-out or unsubscribe options.

How We Share Information

Benjamin Franklin Academy does not sell personal information for monetary compensation.

We may share information with service providers and vendors that assist us with operating our website, marketing, analytics, enrollment, communications, or other school-related services.

These providers may include website hosting providers, analytics platforms, advertising platforms, enrollment software providers, email providers, and other technology vendors.

We may also disclose information when reasonably necessary to:

  • Comply with applicable law or legal process

  • Respond to lawful government requests

  • Protect the rights, safety, or property of Benjamin Franklin Academy, our students, families, employees, or others

  • Investigate suspected fraud, abuse, or security issues

Information About Children

Benjamin Franklin Academy serves school-age students, including minors. However, our public website is intended primarily for parents, guardians, and other adults.

Website forms related to school inquiries, tours, events, or admissions are intended to be completed by a parent, guardian, or other responsible adult.

We do not knowingly use the public website to solicit personal information directly from children under the age of 13 without appropriate parental or guardian involvement.

If you believe a child has submitted personal information to us without appropriate consent, please contact us so we can review the situation and take appropriate action.

Student and Educational Records

Information submitted through the public website for general inquiries, tours, marketing, or informational purposes may be different from official student education records maintained by Benjamin Franklin Academy.

Student records maintained as part of enrollment, attendance, academics, or school administration may be subject to additional legal protections and school policies that are separate from this Privacy Policy.

Third-Party Websites and Services

Our website may contain links to third-party websites, services, applications, or social media platforms.

These third parties operate independently from Benjamin Franklin Academy and may have their own privacy policies and data collection practices.

We are not responsible for the privacy practices or content of third-party websites. We encourage visitors to review the privacy policies of any third-party websites they visit.

Data Security

We take reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, misuse, loss, alteration, or disclosure.

However, no website, internet transmission, or electronic storage system can be guaranteed to be completely secure.

Data Retention

We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, support school operations, respond to inquiries, comply with legal obligations, resolve disputes, and enforce agreements or policies.

Your Choices

You may contact us to:

  • Ask questions about how your information is handled

  • Request that we update or correct information you previously submitted

  • Ask to be removed from future promotional communications

  • Request additional information about our privacy practices

You may also adjust your browser settings to limit or block cookies and certain tracking technologies.

Changes to This Privacy Policy

Benjamin Franklin Academy may update this Privacy Policy from time to time to reflect changes in our website, technology, services, practices, or legal requirements.

When changes are made, the updated version will be posted on this page with a revised effective date.

Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact:

Benjamin Franklin Academy
157 Chichester Road
Loudon, NH 03307

Email: office@bfanh.org